Coming next century: online brand power

Article Abstract:

Electronic commerce is changing the way companies advertise and market their products to emphasize communication and dialogue between retailer and customer. Building a relationship with the customer and tracking personal statistics is key to maintaining customer trust and loyalty. In 1999, A$40 mil were spent on internet advertising, and it is expected to increase to $160 mil in 2000.

Australia, Management, Marketing, Electronic commerce, E-commerce, Internet/Web advertising, Internet advertising

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Dotcom daredevils

Article Abstract:

A review of the investment strategy of St George Bank, Australia, is presented. In particular the bank's involvement in the high risk area of Internet start-up companies is discussed.

Banking industry, Finance, Internet, Investments, St. George Bank Ltd.

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Coming to a TV near you

Article Abstract:

Interactive television has been launched by Australian pay television company Austar, who made it available to some of their regional subscribers during June 2000.

Product introduction, Advertising, Interactive television, AUSTAR, Toyota Motor Corporation Australia Ltd.

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