Cutting-edge commercials get axed after complaints

Article Abstract:

Nike, Campbell Soup and John Hancock have stopped airing their new commercials after they were found objectionable by TV viewers. For instance, NBC dumped Nike's 'Horror' commercial after viewers complained that their kids were terrified when the ad ran during the Olympic opening ceremonies. Nike has also received more than 2,000 e-mail after the commercial was aired, which features a chain-saw killer attacking Team USA runner Suzy Hamilton.

Other Footwear Manufacturing, Life Insurance, Direct Life Insurance Carriers, Specialty Canning, Athletic Footwear ex Canvas, Canned Soups ex Frozen, Seafood, Nike Inc., Athletic shoes, Campbell Soup Co., Canned soups

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New P&G ads tout Charmin as a bear necessity

Article Abstract:

Procter and Gamble's (P&G) latest commercials for its Charmin tissue paper product features a bear cartoon character that does its business behind a tree and wiping itself afterwards with Charmin. P&G spokesman Terry Loftus said the commercials convey the connection between Charmin's comfort and its cleaning benefits. Results of USA Today's Ad Track survey show that consumers like the new Charmin commercials. Loftus adds that their sales of Charmin tissue papers have risen by 15% since the commercials were aired on Jul 1, 2000.

Toilet Paper, Sanitary Paper Product Manufacturing, Procter & Gamble Co.

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