Quisp, a cereal and a character from the past, gains new life and new sales through the Internet

Article Abstract:

Quisp cereal, very famous and a big seller in the late 1960's and early 1970's, lives again. Quaker Oats still makes the product, but it was available only in the Buffalo and Detroit areas. Once old fans found out about that, they would send for it. Now there is a Web site to make purchases a little easier. Visitors to www.quisp.com can even send each other Quisp greeting cards. Netgrocer.com is linked and distributes the product. FCB Chicago, the brand's agency, hired Spumco to do the "first Internet cereal cartoon."

Telegraph & other communications, Video Retailing Service, All Other Information Services, New Electronic Marketing, Advertising Activity, Breakfast Cereal Manufacturing, Account Activity, Cereal breakfast foods, Cold Cereals, Usage, Services, Internet, Online services, Internet services, Advertising, Home shopping, Internet/Web advertising, Internet advertising, Cereal products industry, Quaker Oats Co., OAT, Spumco, NetGrocer.com Inc., FCB Chicago, Quisp (Cereal)

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Faster Web connections permit retailers to add editorial features that can make their sites 'stickier.'

Article Abstract:

E-commerce Web sites are once again putting more product information, consumer reviews and stories on their Web sites, making them 'stickier,' in hopes of keeping customers on their sites longer. Travel Web sites are at the forefront of the trend, with more money to spend on such features, given their lucrative position in the e-commerce market.

Management dynamics, Computer and Data Processing Services, Methods, Management, Computer services industry, Information technology services industry, Company Web site/Web page, Web sites (World Wide Web), Web sites, Electronic commerce, E-commerce, Company marketing practices, Company business management, Web site/Web page development, Expedia Inc.

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