From USO to UFO - rural Australia is ready

Article Abstract:

The Universal Services Obligation (USO), established in the 1997 Telecommunications Act, requires all Australians have access to efficient and reliable telephone service. This is a costly proposition to Telstra, the country's current telecommunications carrier. The company claims the cost of the USO for the 1997-98 year was over $1.8 bil. The government is introducing legislation to limit the cost to $253 mil.

Services, Social policy, Telstra Corporation Ltd., Rural telecommunication, Rural telecommunications

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This is the future: catch up if you can

Article Abstract:

This article discusses Microsoft's move to make its Office software available on the Internet on a per-use basis. Topics include Microsoft's business strategy of online software availability, and the relation between the cost of Internet connection and the cost of software usage.

Prepackaged software, Computer Software, Software Publishers, Computer software industry, Software industry, Software, Product development, Microsoft Corp., Online services, Internet services, Distribution, Microsoft Office (Business application suite)

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Free PC? Your bill will follow

Article Abstract:

The author analyzes computer and electronics marketing tactics that give the consumer free hardware in return for monthly service charge agreements. Issues concerning consumer protection and retail marketing schemes are discussed.

Personal narratives, Computer industry, Marketing, Pricing, Target marketing, Consumer advocacy, Consumerism

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