From rags to riches: Drabinsky builds a musical from the ground up

Article Abstract:

The premiere of Drabinsky's $11.5-million 'Ragtime' musical at Toronto's Ford Centre for the Performing Arts in Dec 1996 was well-received. Although Drabinsky used marketing research to shape and market the production, he is outraged at the suggestion that his aim was to manipulate the audience.

Musicals, Drabinsky, Garth, Ragtime (Play)

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Beauty and the bucks

Article Abstract:

Walt Disney Co's stage adaptation of 'Beauty and the Beast' will open on Aug 8, 1995, at Toronto's Prince of Wales Theatre. Disney CEO Michael Eisner, who attended a July 1995 preview performance of the $17-million Toronto production, plans a major commitment to musical theater at Disney.

Planning, Walt Disney Co., DIS, Musical theatre, Beauty and the Beast (Play)

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