GM plans on-line car-buying service

Article Abstract:

General Motors has reported that it will offer an online car-shopping service by 1999. The new service will allow customers to search on vehicle specifications, options, and dealer inventories as well as to negotiate with car dealers through the Internet. The site at www.gmbuypower.com also enables shoppers to compare General Motor vehicles with other auto brands, according to Ann Blakney, consumer and marketing director for General Motors. The service attracted 800 Internet users to purchase cars online during its 10-month trial in California, Oregon, Washington, Idaho and Oregon.

Comment:

Reports that it will offer an online car-shopping service by 1999

Services introduction, Motor Vehicles & Parts, Transportation Equipment Manufacturing, General Motors Corp., Article

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Selling pears at $5 a pound

Article Abstract:

Harry and David expects to dominate the food-gift sector with its gift basket for the 1999 Christmas holiday season. The gift basket, which costs $79.95, includes perfectly-looking Royal Riviera pears that cost $5 a pound. About 10 million lbs of these holiday pears will be packed and shipped by the company throughout Nov and Dec 1999. The company expects the price and packaging of its basket will attract a younger customer base.

Marketing procedures, Harry and David

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