Ford to reveal plans for Think brand

Article Abstract:

Ford Motor will launch its independent brand named 'Think' at the 2000 North American International Show. The brand was created by the automobile manufacturer to develop and promote low-pollution and electric-powered vehicles. The promotion of battery-powerd cars and bicycles is its focus for the year 2000 and will move to the deveeting of fuel-cell vehicles by 2004. Think is the creation of veteran electric vehicle researcher and developer John Wallace.

Ford Motor Co.

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Ad sells car as 'most fuel-efficient'*

Article Abstract:

Honda Motor Company Ltd's new television advertisement for its Honda Insight hybrid car that was introduced in the US in Mar 2000 promotes it as the world's most-fuel efficient car. This is actually not true since the Volkswagen Lupo sedan gets 77 miles per gallon (MPG), while the Insight gets 70 mpg. However, Honda is still right since at the bottom of its TV ad is a fine-print disclaimer that states 'when compared to gasoline-powered cars.' The Lupo is powered by a diesel engine.

Advertising, Honda Motor Company Ltd.

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GMC exploits 'superiority' over Chevy trucks

Article Abstract:

General Motors' GMC brand will be adopting a more upscale image for the promotion of its '99 GMC Sierra pickups to obtain superiority over GM's almost identical Chevrolet trucks. The move aims to separate GMCs from GMs since the two trucks are made on the same assembly lines by the same employees using similar frames, engines, transmissions, suspensions and interior parts. The new marketing approach would also support a notion that GMC's trucks are mechanically superior to Chevies.

Comment:

Its GMC brand will adopt a more upscale image to promote the '99 GMC Sierra pickups to obtain superiority over GM's Chevrolets

Autos by Body Type, Automobiles, General Motors Corp., Article

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