Global hopes to score with 'virtual ads'

Article Abstract:

CanWest Global Communications Corp will launch virtual ads during the Super Bowl in Miami, FL. Canadian viewers will see the ads behind the end zones at Pro Player Stadium. However, fans at the game will not see the ads because they are being electronically inserted by Princeton Video Image Inc., a company based in Lawrence, NJ. Princeton uses pattern recognition technology in which a computer picks out a landmark, stores that information and inserts the ads in a fixed position relative to the landmark.

Canada, Use of services, New orders received, Radio & TV Broadcasting, Radio and Television Broadcasting, Data Processing Services, Advertising & Marketing DP Services, Information technology services, Marketing, Broadcasting industry, Broadcasting, CanWest Global Communications Corp.

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P&G links ad agency payment to performance

Article Abstract:

Cincinnati, OH-based Procter and Gamble Co (P&G), the manufacturer of Crest toothpaste, Tide detergent and Pampers diapers, wants to pay its ad agencies based on sales of its 300 brands around the world. The company believes that linking compensation to performance will allow agencies to have 'holistic, media-neutral marketing.' Bensimon Byrne D'Dracy of Toronto, Canada, of of P&G's Canadian agencies, support the proposal.

Advertising, Soap and Other Detergent Manufacturing, Soaps & Detergents, Procter & Gamble Co.

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