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Got a silly idea for a Net start-up? Keep it to yourself

Article Abstract:

The proliferance of little Internet-based startup companies which appear to have silly products or services to offer presents a valuable lesson on entrepreneurship. Employees who believe they have great ideas that would benefit their firms might be awarded an employee-of-the-month plaque if their suggestion is successful. However, if they take their ideas and exploit the available capital to be had from venture capitalists to create a successful startup, they might end up with a fortune. Furthermore, many startup companies ultimately are acquired by considerably larger corporations.

Author: Maney, Kevin
Publisher: USA Today
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
Strategy & planning

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Jeeves floats trial balloon in marketing

Article Abstract:

Internet company Ask Jeeves Inc is negotiating with Hollywood superagent Michael Ovitz's new company Artists Management Group in a bid to boost brand awareness. The company, which operates a Web site at www.ask.com, has a search technology that allows users to type in questions in plain English and also sells the technology to others sucg as Dell Computer. The company is aiming to make its mascot, a cartoonish butler named Jeeves, a global personality like MacDonald's Ronald MacDonald.

Author: Maney, Kevin
Publisher: USA Today
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
Use of services, New orders received, Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, IAC Search & Media

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Subjects list: United States, Internet services
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