ABC scrambles to sell Super Bowl ad time

Article Abstract:

Television network ABC Sports Inc is still scrambling to sell ad time for Super Bowl with 48 hours to go before the game starts. Advertisers who decided to pull out of Super Bowl XXXIV in the fall of 1999 due to increased demand and high prices could purchase ad time at bargain- basement rates. A spokesman for Disney-owned ABC Sports insisted that the game's ad time have all been purchased. Advertisers for Super Bowl includes US Census Bureau and 20th Century Fox.

ABC Sports Inc.

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How the ad matchup is shaping up: rookie dot-coms crowd ad lineup

Article Abstract:

Rookie dot-coms comprise more than half of the 36 companies scheduled to air commercials during Super Bowl XXXIV. Some of the dot-com Super Bowl advertisers include used-car retailer AutoTrade.com, encyclopedia seller Britannica.com, tech advisor Computer.com, and DowJones.com, the online edition of Wall Street Journal, among others. Frequent Super Bowl marketers who have not bought air time for this year's game include Coke, McDonald's and Burger King.

Sports Teams and Clubs, Professional Football

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Rival networks dispute CBS ad sales

Article Abstract:

CBS accuses rival networks ABC, NBC and Fox of losing their nerve and capitulating to advertiser demands for price cuts.

Company Planning/Goals, Television broadcasting stations, Commodity & service prices, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Radio and Television Broadcasting, Radio & TV Broadcasting, Television broadcasting industry, Television broadcasting, Television advertising, Broadcasting industry, Broadcasting, National Broadcasting Company Inc., CBS Broadcasting Inc., ABC Inc. (Burbank, California), Fox Television of America Corp.

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