Time Inc. decides a magazine about simplifying life might strike a chord among harried readers

Article Abstract:

Time Inc. is introducing Real Simple in late March to help women around 36 years of age manage their lives more simply with success. The magazine, starting out at 8 times a year has guaranteed advertisers a circulation of 400,000 so as women learn live a quality life they can also enjoy hundreds of ad pages. Just Like a Woman agency head Mary Lou Quinlan was tapped to develop the magazine, with ad space valued at between $10 to $15 million.

Product introduction, Print Media, Real Simple (Periodical), Women consumers, Quinlan, Mary Lou, Time Inc.

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Conde Nast will run an unusually large consumer campaign to promote a new women's magazine

Article Abstract:

Conde Nast Publications is introducing their women's magazine Lucky in February, with an $8-$10 million campaign. Black Rocket has created the campaign for TV, radio, movie theaters and posters. The mostly comedic ads for the first shopping (anti and pro) related issue are targeted at women in their 20's and 20's. Kim France is editor-in-chief.

Marketing procedures, Campaigns, Advertising, Appointments, resignations and dismissals, Conde Nast Publications Inc., Lucky (Periodical), France, Kim, Black Rocket (San Francisco, California), Black Rocket

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Even in a gloomy business outlook, magazine executives see some long-term opportunities

Article Abstract:

At the 2001 American Magazine Conference, executives took turns lamenting the spiraling downturn of their once profitable industry. Publishers Information Bureau reports that ad pages dropped 9.2% through Sept. this year. The ad industry may send its magazine, Agency along the way of the suspended Mademoiselle. Martha Stewart brought up diversification as her company has licensing rights with Kmart, catalogs, merchandising and Web sites. Also, niche magazines for enthusiasts saw glimmers of hope.

Advertising agencies, Financial analysis, Advertising, Advertising and Related Services, Magazine Advertising, Media Business, Economic aspects, Finance, Influence, Marketing industry, Recessions

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