Jeans donors give the gift of Levi's in ads for Super Bowl

Article Abstract:

Levi's will unveil a humorous three-part TV ad called the 'Jeans Donor' during the Super Bowl series on Jan 28, 2000. The TV spots are a spoof of the donor process by showing to what lengths people will go for just for a pair of previously-worn Levi's jeans. The ads come after Levi's launched the loose-fitting worn-looking 569 jeans for men. Struggling Levi's, the world's biggest maker of jeans, is hoping that the ad would appeal to TV viewers. Its revenues for 3rd qtr 2000, was down by 8%, to $1.1 billion.

Cut and Sew Apparel Manufacturing, Men's & Women's Jeans, Levi Strauss & Co., Jeans (Clothing)

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Self-parody pays off for Shatner, Priceline

Article Abstract:

Priceline.com's marketing deal with actor William Shatner is paying off. Shatner has agreed to act as the crooning Internet pitchman for the company in exchange for stock options amounting to almost $8 million worth of stock. Shatner's advertising stint has transformed the online service into one of the most powerful Web brands. Customers, which have reached a total of 5.3 million in 1st qtr 2000, have flocked to the site and have crossed over into pop culture.

Online information services, Priceline.com

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Big marketers line up again for Super Bowl

Article Abstract:

Cable television sports networks are benefiting from its broadcast of the Super Bowl XXXV from Tampa on Jan 28, 2000. Traditional big marketers such as Levi Strauss, MasterCard and Philip Morris have been gearing up for the event. The network is already 75% sold out of advertising time. It averages around $2.4 million per 30-second slot which is more than the $2.2 million rate that ABC got in Super Bowl ad dollars. CBS expects to make 15% more revenue than ABC

Cable Networks, Cable TV Sports Networks

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