The Showtime Network prepares a $10 million campaign blitz for its 'Queer as Folk' series

Article Abstract:

Showtime Network's new series, "Queer as Folk," has $10 million invested in a new advertising campaign.

Television programs, Queer as Folk (Television program), Showtime Networks Inc.

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A campaign for an online brokerage firm promises to eliminate the 'middleman.'(Advertising)

Article Abstract:

Brokerage America has started a new campaign for it services advertising the elimation of the 'middleman.' Dirty Water Integrated, a New York advertising agency, is handling the account.

Electronic computers, Electronic Computer Manufacturing, Stock Information Systems, Computer industry, Stocks, Online services, Internet services, Securities industry, Online securities trading, BrokerageAmerica.com

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Jeep's manufacturer seeks to capitalize on the vehicle's featured role in 'Band of Brothers'

Article Abstract:

An HBO marketing executive said that using Jeeps in the 'Band of Brothers' miniseries is perfect, historically, because, 'Jeep is organic to the story, an integral part of the war.' The Arnell Group brought Chrysler and HBO together to make a deal that includes television, print, outdoor ads and more footage within the miniseries than anyone can calculate. HBO is spending over $10 million; Chrysler is spending between $5 million and $15 million.

Motor vehicles and car bodies, Marketing procedures, Automobile Manufacturing, Media Planning/Goals, Television, Advertising Activity, Print Media, Out-of-Home Advertising, 4-Wheel Drive Autos, Marketing, Light duty trucks, Home Box Office Inc., Band of Brothers (Television program), DaimlerChrysler AG. Chrysler Group, Four-wheel drive vehicles, Arnell Group, Jeep (Truck)

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