Johnnie Walker's first nips at apparel strut to shelves

Article Abstract:

Schieffelin & Somerset will introduce a line of upscale men's apparel under the Johnnie Walker Scotch whisky label. The upscale line of rugged-looking sweaters, quilted coats, golfwear and watches has been created by the team up of the liquor company, Bloomingdale's and a former Ralph Lauren designer Jeffrey Banks. The new line of upscale men's apparel will initially be available at Bloomingdale's in Chicago, IL, New York, NY, Los Angeles, CA, and Boca Raton, FL.

Comment:

Will introduce a line of upscale men's apparel under the Johnnie Walker Scotch whisky label

Product introduction, Males' Clothing, Men's and Boys' Cut and Sew Apparel Manufacturing, Schieffelin and Somerset Co., Article

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United 'Rising' to occasion

Article Abstract:

United Air Lines Inc's new TV ad campaign, titled "Rising," receives favorable acceptance, specially among older consumers. The commercials, which were created by Fallon McElligott Inc, seeks to define "Rising" as "leading," as reflected in a TV ad where geese appear to be flying in formation after a United aircraft. In order to improved its service, United has also improved its food, seats and communication with clients.

Scheduled Passenger Air Transportation, Air transportation, scheduled, Domestic Scheduled Air Service, Domestic airlines, United Air Lines Inc.

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Hey, is that an advertisement on your arm?

Article Abstract:

Companies and small businesses are turning to non-traditional advertising venues that target consumers cannot turn away from and are not mixed with other advertising forms. Dab Fragrance, Procter and Gamble Co and Amstel have placed advertisements in restaurant restrooms. Automated teller machines are being used by General Motors Corp, Nissan and Fox Searchlight Pictures for spot 15-second advertisements.

Market information - general, Advertising Services NEC, Other Services Related to Advertising, Advertising services

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