Madison Avenue considers the benefits and drawbacks of media megadeals

Article Abstract:

The Tribune Co. is buying the Times Mirror Co. for $6.45 bil. The merger would bring together newspaper, TV, radio, and Web operations in 5 high-population states: Califronia, New York, Illinois and Florida. Advertisers will look favorably on the combined Tribune/Times Mirror operation's extensive reach to consumers in these markets.

Newspapers, Newspaper Publishers, Media Formation/Mergers, Statistical Data Included, Newspaper publishing, Tribune Company Inc., Times Mirror Co., TMC

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K2 Design branches out into the risky realm of wireless services with acqisition of SilverCube

Article Abstract:

Internet marketing services company, K2 Design Inc., is branching out into wireless services starting with the acquisition of SiverCube Inc.

Company Planning/Goals, K2 Design Inc., Silvercube

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Latest Omnicom acquisition shows continuing interest in shops with nontraditional specialties

Article Abstract:

Omnicom Group has purchased New York City-based Arnell Group ad agency and its sister agencies Cultura and PASS Marketing. Omnicom, one of the largest agency companies, has been interested in acquiring shops that specialize in areas other than that of traditional advertising. Arnell, PASS and Cultura offer services such as interactive campaigns, music videos, graphic design, promotion creation, entertainment marketing and target campaigns aimed at youth, gays, black and Latino consumers.

Agency Formation/Mergers, Management, Omnicom Group Inc., OMC, Arnell, Peter, Wren, John, Arnell Group, PASS Marketing, Cultura

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