Making Drugs, Shaping the Rules

Article Abstract:

The pharmaceutical industry is under increasing federal scrutiny for using various methods to influence state governments to buy its schizophrenia drugs for mental hospitals, mental health clinics and Medicaid programs. Drug companies helped Texas create guidelines to urge favoritism towards newer drugs like Risperdal, Zyprexa and Seroquel which are more expensive than the popular but cheaper anti-psychotic Haldol. While these medications do not have the market value of popular drugs, such as Viagra, Celebrex and Vioxx, they generated $6.5 billion in 2003 sales. The pharmaceutical companies maintain that their efforts to influence guidelines are aimed only at making sure patients get the best treatment.

Legal issues & crime, Public Administration, Texas, Pennsylvania, State & Local Government, State Government, Company legal issue, Investigations, Drug therapy, Pfizer Inc., Johnson & Johnson, PFE, United States. Federal Bureau of Investigation, Schizophrenia, JNJ, State/local government software, Janssen Pharmaceutica Inc., Jones, Allen L.

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Breastfeeding Ads Delayed By a Dispute Over Content

Article Abstract:

Dept. of Health and Human Services has delayed a public service ad campaign on breast feeding until it gets additional information from the American Academy of Pediatricians and manufacturers of infant formula. The Ad Council, which is designing the campaign, stated in its newsletter that there was disagreement over the extent of the emphasis on health risks to babies who are not breast fed. Pediatricians are divided on the impact of infant formula on later development of leukemia, diabetes and other diseases. They are concerned about the scientific foundation of these health claims and feel it is appropriate for HHS to modify the public service ad content.

Advertising, Public affairs, Advertising and Related Services, Advertising Activity, Public Sector Advertising, Health aspects, Economic aspects, Reports, Political activity, Social policy, Political aspects, Beliefs, opinions and attitudes, Dietary supplements industry, Public service advertising, Breast feeding, Pediatricians, Infant formulas, American Academy of Pediatrics, The Advertising Council Inc., Abbott Laboratories. Abbott Nutrition, Mead Johnson and Company Inc.

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Campaign for Medical Device Bypasses Doctors

Article Abstract:

The Stryker Corp. and Zimmer Holdings Inc. are conducting major national advertising campaigns to convince potential consumers to choose their hip-replacement devices. This ad campaign strategy puts greater focus on marketing directly more to patients than to doctors who might recommend their devices. It is a controversial strategy because patient advocates are concerned about the limited information that is available through advertisements. Both companies offer Web sites that provide additional information.

Medical equipment and supplies industry, Medical equipment industry, Artificial hip joints, Hip prostheses, Nicklaus, Jack, Stryker Corp., SYK, Zimmer Holdings Inc.

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