Ad agencies square off

Article Abstract:

Advertising agencies will most likely exert a significant impact on the election campaigns of political candidates in the 2000 elections. The advertising teams which represent political candidates are among the nation's craftiest image makers. They also represent a new breed of admakers who are effectively combining new media and technical skills with rapid-fire response techniques that can be deadly to the opposing camp.

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Ad agencies see 'bright, young' workers turn to dot-coms

Article Abstract:

Advertising agencies are facing a shortage of talent, said Philip Dusenberry, chairman of BBDO New York. Dusenberry said Internet start-ups are attracting many creative and marketing-minded individuals that used to gravitate towards the ad industry in the past. To address the problem, the American Association of Advertising Agencies has launched an infomercial that features industry luminaries such as Deutsch CEO Donny Deutsch.

Personnel administration

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Marketers, NFL focus on game's audience of 40 million women

Article Abstract:

Advertisers are targeting 40 million women who will watch Super Bowl XXXV on Jan 28, 2001. The top marketers in the US will launch multimillion- dollar ads and promotions aimed at women during the event which is the highest-rated TV program of the year. Audiences will therefore be treated to sights of female celebrities, such as Daisy Fuentes, Marion Jones, Courteney Cox Arquette, Patti LaBelle and Wynonna Judd invading the once- impregnable male bastion of the Super Bowl.

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