Maybelline turns to an actress from 'Providence' to attract more women who are over age 27

Article Abstract:

L'Oreal's Maybelline unit is taking the number one spot in foundation makeup seriously. Up from the number three spot, Maybelline will promote its new line, Smooth Result Age Minimizing Makeup, with Melina Kanakaredes as its spokeswoman. Maybelline had traditionally been more focused on younger women. New TV and print ads from Gotham Inc. target the 28- to 35-year-old.

Toiletries, Toilet Preparation Manufacturing, Television, Toilet preparations, Miscellaneous retail stores, not elsewhere classified, Account Activity, Print Media, Demographics, Cosmetics Retail, Cosmetics, Beauty Supplies, and Perfume Stores, Cosmetics industry, Cosmetics, Cosmetics stores, L'Oreal USA Inc., Gotham Inc.

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Marketing departments are turning to poets to help inspire their companies' clientele

Article Abstract:

Many US corporations are turning to poetry as a unique marketing tool and as an innovative way to inspire executives. Several companies have joined forces with the American Poetry and Literacy Project to distribute anthologies aboard airplanes, trains and in hotels and supermarkets, hoping to enhance company images.

Usage, Innovations, Corporations, Poetry

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When the Ad Turns Into The Story Line

Article Abstract:

In the United States, companies are spending almost $3.5 billion on product placement in television programs and movies.

Advertising, Methods, Case studies, Television programs, Brand name products, Brand names, Company marketing practices, Product placement

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