Microsoft plans ad blitz to 'break us through'
Article Abstract:
Microsoft Corp will launch a marketing campaign, worth $200 million, on Jan 22, 2001. The campaign is aimed at wooing Corporate America and dispeling the notion that Microsoft lacks products for the $%93 billion global enterprise market. The 6-month campaign will begin with a series of 30-second TV spots narrated by actor William H Macy. The ads tout the reliability, availability, mobility and flexibility of Microsoft software.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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Microsoft warns of slow quarter
Article Abstract:
Microsoft Corp. is estimating it will have a slow quarter, due to weak demand for personal computers. The forecast made the company's stock plunge 4.6% in the after-hours trading to $69.20.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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Comment about this article or add new information about this topic:
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