New Hefner at helm is trying fresh focus

Article Abstract:

Playboy Enterprises CEO Christie Hefner plans to expand the company from a domestic print-oriented adult magazine to a global entertainment entity. To achieve that goal, Playboy unveiled plans to bundle its online operations and sell a minority stake in an initial public offering. Hefner, which took control of the Chicago, IL-based company in 1988, aims to stretch the Playboy brand beyond its flagship magazine to video, cable TV, merchandise and the Internet.

Men's Periodicals, Playboy Enterprises Inc.

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Clinkscales looks beyond publishing

Article Abstract:

Vanguarde Media, based in New York, NY, is intended by its owner Keith Clinkscales to be an urban media consisting of magazines, television and Internet ventures. In addition to urban magazines Honey and Impact, Clinkscales controls Emerge, Heart & Soul and BET Weekend. While these publications have been aimed mostly at black readers, Clinkscales wants a more diverse readership to avoid direct competition with other black publications.

General & Consumer Periodicals, Periodical publishing, General interest magazines, Vanguarde Media

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Magazines reduce prices to fortify subscribers, ad revenue

Article Abstract:

More magazines are reducing prices to boost circulation and, subsequently, attract higher advertising revenue. Rates for Hachette Filipachi's Woman's Day and George and Primedia's Seventeen declined by 28%, 22% and 13%, respectively. The reasons for wanting to boost their subscriber base and their ad revenue base include an expected postal rate increase, the loss of sweepstakes promotions and shrinking advertising budgets.

Periodicals

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