New mall's name gives Discover Card credit

Article Abstract:

Discover Card Services Inc has announced the construction of a mall, namely, Discover Mills, that will be named after it in 2001. This is the first time that a mall will be named after a credit card but analysts say that other malls will try to follow the trend in the near future. Skeptics, however, think that miscommunication, instead of the expected name recognition and instant branding, might ensue from the corporate name trend.

Discover Card Services Inc.

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Wendy's steps up animal welfare standards

Article Abstract:

Wendy's is planning to raise its animal welfare standards after People for the Ethical Treatment of Animals (PETA) spent the last two months putting pressure on the company to do so. The company said that the PETA protest had nothing to do with its decision.

Eating places, Food Services and Drinking Places, Livestock, Except Dairy and Poultry, Beef Cattle, Cattle Ranching and Farming, Abstract, Restaurants, Wendy's International Inc., WEN

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Visa renews support for Olympic Games

Article Abstract:

Credit card giant Visa has renewed its $60-million worldwide sponsorship of the Olympic Games, becoming the first global sponsor to renew with the International Olympic Committee (IOC) since a bribery scandal rocked the organization. However, the firm drove a hard bargain with the IOC, obtaining the right to be the exclusive card accepted by the US Olympic Committee (USOC) for its Olympic merchandise in catalogs, at retail sites and on the USOC Internet World Wide Web site.

Advertising, Visa Inc.

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