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Ford's campaign for its Focus car will be remade into a hybrid of television and online media

Article Abstract:

Ford Motor Co. and ad agency J. Walter Thompson Co. plan to run live commercials for the Focus car. Consumers can then go to a Web site, www.focus247.com, and vote on how the next version of the ads should look.

Author: Elliott, Stuart
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Use of services, Campaigns, New Media, Statistical Data Included, Ford Motor Co., JWT Worldwide, F, Ford Focus (Automobile)

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General Motors drops Ayer in favor of McCann-Erickson as agency for corporate advertising

Article Abstract:

General Motors has ended its advertising contract with Ayer and has hired McCann-Erickson to take its place.

Author: Elliott, Stuart
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Company Planning/Goals, General Motors Corp., GM, McCann-Erickson Worldwide Inc.

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Omnicom wins advertising's big race by gaining the consolidated account of the Chrysler Group

Article Abstract:

In a decision made late in the day on Nov. 3, 2000, the Chrysler Group (a division of DaimlerChrysler AG), gave its consolidated advertising account to New York City-based Omnicom Group Inc. Omnicom had been battling it out for two-months with Chicago, IL-based Truth North Communications. The estimated total billings for the Chrysler account are $1.8 billion.

Author: Elliott, Stuart
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
New orders received, Account Activity, Omnicom Group Inc., OMC, DaimlerChrysler AG. Chrysler Group

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Subjects list: United States, Advertising agencies, Contracts, Advertising, Transportation equipment industry
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