Paintings by numbers

Article Abstract:

The wide circulation and unusual incentives reported at The Astralian Women's Weekly is presented. In 1983, The Weekly featured a free lift-out poster map of Australia, which increased the circulation for that issue by nearly 250,000 copies and in 1981 a special section on the Prince Charles-Lady Diana Spencer wedding was printed which was so-called 'gold' issue sold out in about four hours.

Periodicals, Periodical publishing, Periodical circulation, The Australian Women's Weekly (Periodical)

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The banker always rings twice

Article Abstract:

A market research about banks paying greater attention to SME exporters in developing innovative products that secures payments and helps manage foreign exchange capabilities are presented. Selling overseas is clearly more risky and costly than selling domestically, and banks could provide invaluable assistance in assessing the credit risk of a third party.

Financial management, Foreign trade, Finance, International trade, Company financing, Small and medium sized companies

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Credit worthies

Article Abstract:

The platinum card offered by banks is mainly targeted to attract people earning $70000 or more, annually. But, the interest rates and annual fees charged by banks on platinum cards are very high.

Commercial Banking, Marketing procedures, Bank Credit Cards, Interest Rates, Marketing, Company marketing practices

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