Most dot-coms don't have super night

Article Abstract:

Most of the 15 dot-coms that purchased around half of Super Bowl Sunday's air time do not have an idea on how to attract an audience of 125 million watching Super Bowl on TV. As a result, the dot-coms spent an average $2 million per 30-second commercial for nothing. On the other hand, Anheuser- Busch won USA Today's 12th Annual Supper Bowl Ad Meter for two straight years by using the tried-and-tested formula of animal gags.

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Isuzu hires old friend to pitch new SUV

Article Abstract:

American Isuzu Motors will return to one of the most memorable of all ad icons, Joe Isuzu. This time, Joe Isuzu, played by actor David Leisure, will not tell lies. Instead, he will appear jobless, potbellied and aching to get back into Isuzu ads. Isuzu's goal is to sell its new Axiom SUV in showrooms in Apr 2001. Trade magazine Advertising Age has ranked Joe Isuzu as one of the 100 best ad campaigns of the century.

Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Sport utility vehicles, American Isuzu Motors

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P&G plans to share marketing tips - for a price

Article Abstract:

Procter and Gamble Co (P and G), the world's top consumer products marketer, has formed a joint venture with four-year-old Silicon Valley firm, Worldwide Magnifi, for the latter to offer P and G's 160 years of marketing know-how. The information will be available online to any company willing to pay the price, which could vary from thousands to millions of dollars. The venture, dubbed Project EMM, will initially be marketed to the 2,000 largest global marketers, and will eventually be available to midsize and small businesses.

Joint ventures, Procter & Gamble Co.

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