Prebought television ads being cancelled

Article Abstract:

Broadcasters in Canada are getting a high level of cancellations of prebought advertisement time in fall 1998 due to worries in the global financial markets. The extent of the rescissions is known only to broadcasters but they are not expected to reveal the information. For instance, Ken Johnson, vice president of sales and marketing at Global Television, said that they do not keep track of cancellations and that the cancellations this year is similar to those in any other year. Gary Greenway, vice president of sales and marketing at CTV Television, on the other hand said that they do not know whether or not cancellations are worse in 1998 compared to other years. One indicator of the extent of the cancellations is the fact that time slots on popular programs can still be bought even at a late date.

Comment:

Canada: TV networks get high level of prebought advertisement cancellations in fall 1998 due to financial market worries

Market information - general

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Broadcasters hope disclosures spurs CRTC to act

Article Abstract:

The Canadian Radio-television and Telecommunications Commission has been urged by broadcasting firms in Canada, led by Global Ontario, to charge US broadcasters for the creation and development of Canadian programs. Global Ontario, through its president, Kevin Shea, has divulged that US broadcasters are generating at least C$100 per year from Canadian cable television subscribers and can very well afford to pay for local programming. The move, if consummated, will allow US broadcasting interest to be subjected to similar burdens currently reposed only on Canadian broadcasting services providers.

Comment:

Canada: The CRTC has been urged by broadcasting cos, led by Global Ontario, to charge US broadcasters for local programming

Government regulation

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So many channels. So little time

Article Abstract:

The presence of many television channels nowadays does not lure Canadians to spend more time watching TV. Around 2,800 hours of programming are not available every week in Canada or around 120 hours for every hour of programming. This is nearly three times the 1,000 hours available each week in the mid-1980s, according to Barry Kiefl, director of research for the Canadian Broadcasting Corp.

Strategy & planning

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