Prodigy makes pitch to marketers

Article Abstract:

Prodigy Service Co hires consultant Ted Chin & Co to help convince more consumer-oriented businesses to advertise on the information network service. The Sears Roebuck and IBM joint venture has already boosted the number of its advertisers to 68 from 42 in 1990. Among the clients are car makers BMW and Mazda, and the newspaper USA Today. The advertisers provide brochures, catalogues and other information packets via the on-line service to more than 1.2 million enrolled Prodigy subscribers. The advertising rates are calculated based on the number of Prodigy subscribers. Companies pay between $150,000 and $400,000 for a year's worth of advertising. Prodigy's advertising revenue is estimated at $15 million for 1991.

Advertising, Information retrieval services, Contracts, Information services, Revenue, Videotex systems, Advertising (Industry), Prodigy Services Co., Prodigy (Videotex system), Ted Chin and Co.

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For Agencies, The Blackout Was Well Timed

Article Abstract:

One major consequence of the Aug. 14, 2003 power failure in the Northeast was the impact upon advertising revenue for?television networks. The Northeast supplies 15% of the US viewing audience. Advertising agencies, which sell advertising rights to TV program sponsors based upon projected viewership, now have to calculate financial returns to advertisers that paid networks for programs that were never seen due to the power blackout.

Television Broadcasting, Television broadcasting stations, New England States, Middle Atlantic States, Economic aspects, Television broadcasting industry, New England, Television viewers, Northeastern United States, Middle Atlantic States (United States), Northeast Blackout, 2003

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2 Ad Companies Are Weighing Possible Bids for Grey Global

Article Abstract:

France's Havas is getting together financing to acquire New York advertising agency, Grey Global Group Inc. WPP Group PLC is also expected to put in an offer.

United Kingdom, United States, Acquisitions & mergers, France, Mergers, acquisitions and divestments, Company acquisition/merger, Company investment, Investments, WPP Group PLC, Havas S.A., GREY, Grey Group (New York, New York), Bollore, Vincent

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