Rebuttal spot by US Sprint to A.T.&T

Article Abstract:

A television advertising campaign by US Sprint Communications Co that 'reaches out and thumps' AT and T is evidence of the increasingly ugly nature of long distance telephone company advertising as companies compete for market share. The advertising battle heated up in 1987 when AT and T decided it was losing too much market share, which fell from 90 percent to 67 percent with US Sprint taking nine percent and MCI Communications Corp taking 13 percent. The comparative advertising that ensued has been the subject of law suits and squabbles. US Sprint spends about $80 million a year on its advertising as compared with $500 million a year that AT and T spends on products, services and corporate advertising.

Telephone communications, exc. radio, Telecommunications services industry, Telephone companies, T, Sprint Corp., Long-distance telephone service, American Telephone and Telegraph Co., Market share, MCI Communications Corp., MCIC, column, Competition, Telephone Company

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Army uses computer disks to recruit video generation

Article Abstract:

The United States Army's Reserve Officers' Training Corps (ROTC) program sells itself to college-bound high school seniors. The program involves mailing 25,000 floppy disks to high school students. These disks start with a two minute 'teaser' that resembles a Nintendo game, letting a potential recruit lead a group through an obstacle course. The advertising program will cost the Army $100,000, but for its money, the Army hopes hopes to attract good students interested in science and engineering. In the last five years, the number of college freshmen enrolling in ROTC has dropped 31 percent, from 31,030 to 21,532.

Advertising agencies, National security, Usage, Product information, Contracts, Technology application, United States. Army, Interactive video systems, Recruiting and enlistment, Floppy disk drives, United States. Reserve Officers' Training Corps, Floppy Disk Drive, Interactive Video, Interactive Systems, Military, Recruitment, United States. Reserve Officers Training Corps, Young & Rubicam Brands, Einstein and Sandom Inc.

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