Regulator tackles Labatt ad promotion

Article Abstract:

Labatt Brewing Company Ltd. is cited for violations of the Liquor Licence Act's rules on advertising as a result of its in-store, radio and newspaper advertisements for its free mini-football promotion for its Budweiser beer product. Labatt Brewing has its Budweiser promotion opposed by the Alcohol and Gaming Commission of Ontario, which cited that the promotion will attract beer drinkers below the allowable minimum-age limit. The Alcohol and Gaming Commission of Ontario's spokesperson, Ab Campion, cited that Labatt Brewing opted to pursue the promotion even if its was earlier opposed by the regulatory commission.

Comment:

Is cited for violations of Ontario's Liquor Licence Act that regulates advertising campaigns

Government regulation (cont), Beer & Other Malt Beverages, Breweries, Advertising, Ontario, Malt beverages, Article

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Interbrew putting more froth in Labatt Blue ads

Article Abstract:

John Brock, the new chief executive officer of Belgium-based Interbrew SA, is determined to improve the market share of its Labatt Blue beer. Interbrew, which owns Labatt Brewing Company Ltd., will launch a series of new marketing campaigns, event promotion and packaging redesigns.

Canada, Marketing procedures, Belgium, Market share, Executive changes & profiles, Officials and employees, Marketing, Brewing industry, Breweries, Brock, John, Company marketing practices, Interbrew S.A., Company market share

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