This laugh's for you: beer ads call on comedy

Article Abstract:

Anheuser-Busch and Miller Brewing are launching humorous ads in the first quarter of 2000. A-B has lined 10 commercials that will air during the Super Bowl XXXIV. The commercials will feature the 'Wassup?!' guys, Clydesdale foals, pooches and hockey great Wayne Gretzky. Miller Brewing, on the other hand, has launched a $50 million campaign for Miller Genuine Draft. The spots were created by J. Walter Thompson.

Anheuser-Busch Companies Inc.

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Sex appeal slipping back into beer ads

Article Abstract:

Brewing companies are reverting to sexism in beer advertising. The trend was nearly extinguished in the early 1990s due to a sexual harassment controversy involving Anita Hill that made marketers rethink their advertising strategy. The more liberal environment in beer advertising is reflected in Miller's campaign for miller Lite, Heineken's campaign that uses frank sexual imagery and Anheuser-Busch's campaign for Michelob Light.

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Risky 'premature pour' ad sells beer with sex, humor

Article Abstract:

Beer advertising has emerged as the new glamour category with ads that reek of sex and humor. Budweiser's popular 'Whassupp?!' ads starred fun- loving African-American buddies while Heineken USA's 'It's All About the Beer' ads is sexy and clever. Heineken's 'The Premature Pour' is the most daring with guy humor and sex appeal. Critics believe that a campaign that riffs on such topics is taking too many chances. However, Heineken USA's VP of marketing Steve Davis maintains that the provocative campaign works.

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