Ryder riding high after ballot transport

Article Abstract:

Ryder Truck Rental Inc is set to launch full-page newspaper ads that would capitalize on the free publicity that the rental trucking firm got when millions of Americans watched as a Ryder truck transported 462,000 ballots from Palm Beach County, FL, to a Tallahassee court. The 450-mile journey has been considered as the most dramatic highway trek since the OJ Simpson caper. Ryder is also offering its trucks to Miami-Dade County and to the ultimate winner of the US presidential elections for his transition.

Intercity Trucking, General Freight Trucking, Long-Distance, Long haul trucking, Ryder Truck Rental Inc.

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Minute Maid shakes things up with ads

Article Abstract:

The article discusses Minute Maid's new ads by Leo Burnett, Chicago, which are designed to try to increase its 20% market share and compete with Tropicana's 40%.

Market share, Advertising Activity, Frozen Fruit, Juice, and Vegetable Manufacturing, Campaign Themes, Frozen fruits and vegetables, Frozen Citrus Juices, Citrus juices, Frozen fruit juices, Minute Maid Co.

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