Saturn puts design focus on dealer ambiance

Article Abstract:

Saturn will remodel its 390 dealerships to make them more appealing to customers. The firm will refurnish the dealerships with fireplaces, aquariums, libraries and other features to make their customers more at ease and at home when dealing with their representatives. Saturn's refurbished stores will enable customers to discuss their purchase in open seating areas separated by partitions, or inside an office. According to Joe Kennedy, Saturn's vice president for sales, service and marketing, the remodeling of the dealerships comes as Saturn adds a midsize sedan to its lineup in 1999.

Comment:

Will remodel its 390 dealerships to make them more appealing to customers

Facilities & equipment, Retail & services management, Automotive dealers, Saturn Corp., Article

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Blistering ads spark battle cries

Article Abstract:

Republic Industries Inc's advertisements for its John Elway AutoNation USA auto dealership chain have spurred controversy in Denver, CO, as other dealers complained that the company is destroying the image of its rivals. The advertisements, which stereotype two car dealers competing against AutoNation, prompted rival Rocky's Auto to launch an ad called 'Evil Empire,' aiming at AutoNation. AutoNation states that the commercials were effective and could be using the ads in other markets.

Advertising, Republic Industries Inc.

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Big Three automakers back dealer group

Article Abstract:

General Motors Corp, Ford Motor Co and DaimlerChrysler AG have agreed to provide Asbury Automotive Group, a large dealership consolidator, $1.3 billion credit. This is the first time that the Big Three automakers have teamed up to financially support a dealership chain. Asbury Automotive Group, a privately held company, disclosed that part of the financing will be used by the company to buy dealerships.

Capital expenditures, Receipt of funds, Automotive Sales & Service, DaimlerChrysler AG, General Motors Corp., Ford Motor Co., Asbury Automotive Group Inc.

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