Elaborate musical commercials are making a comeback

Article Abstract:

As ad agencies search to find ways to keep TV viewers tuned in during commercials, the musical TV commercial extravaganza is making a comeback. One example is Procter & Gamble's ad for its Swiffer dust mop. The elaborate commercials are finding favor anew because they seize and retain the audience's attention in a matter of seconds, before they can change channels.

Soap, Cleaners, and Toilet Goods, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Usage, Toiletries industry, Procter & Gamble Co., Consumer goods industry, PG, Soap and cleaning agents industry, Cleaning agents industry, Music in advertising, Advertising music, D'Arcy Masius Benton and Bowles Inc.

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TiVo teams up with the Omnicom Group to tell the world about digital video recorders

Article Abstract:

TiVo Inc. announces that Omnicom Group is the first member of its strategic advertising agency partnership program. This will let Omnicom ad agencies test new methods of advertising that make the most of TiVo's time-shifting technology.

Household audio and video equipment, Audio and Video Equipment Manufacturing, Video Home Recorders & Players, New Media, Testing, Contracts, Video equipment industry, Omnicom Group Inc., OMC, TiVo Inc.

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Saying 'it's a lot worse than I thought,' a top forecaster lowers his expectations a second time

Article Abstract:

Universal McCann forecasting director, Robert J. Coen has lowered his estimates for 2001 ad spending, at $249.8 billion, the smallest growth in a decade. Coen, who has over 50 years of studying ad trends notes a weaker economy where advertisers can kick back and wait for the best deals. Agency people are calling this year a correction, a nod to the stock terminology but Coen sees hope for 2002, when he predicts ad spending will be up 5%.

Financial analysis, Advertising and Related Services, Newspaper Advertising, Magazine Advertising, Agency Financial Data, Finance, Forecasts and trends, Influence, United States economic conditions, Coen, Robert J.

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