Dayton Hudson hopes name change hits bull's-eye

Article Abstract:

Dayton Hudson Corp is changing its corporate name to Target Stores Inc, a move that will take effect by the end of Jan 2000. The two main reasons for the name change is Target's great impact on Dayton Hudson's revenue and earnings and its growth potential. Target is the name of Dayton Hudson's discount retail chain that consists of 914 stores in the US. Dayton Hudson is also planning to open 70 Target stores and 15 SuperTargets nationwide in 2000.

Organizational nomenclature, Target Stores Inc.

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Sears drops Benetton after controversial death row ads

Article Abstract:

Sears, Roebuck and Co has dumped its Benetton USA Line because of the latter's controversial 'We, on Death Row' ad campaign that featured North Carolina inmates. The decision to severe ties with Italian company, Benetton Group SpA, was made after a coalition of victims' rights and law enforcement groups rallied in front of the Sears store in Houston, TX. Meanwhile, Benetton is facing fraud and trespassing charges filed by Missouri Attorney General Jay Nixon.

Strategic alliances, Sears, Roebuck and Co.

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Rivals don't quickly follow Universal's CD price cuts

Article Abstract:

The author examines the recording industry's reaction to Universal Music Group's new pricing policy. Topics include competition, market positioning, and market strategy.

Marketing procedures, Commodity & service prices, Integrated Record Production/Distribution, Prerecorded records and tapes, Digital Audio Discs, Pricing Policy, Market Targeting & Approach, Competition (Economics), Prices and rates, Marketing, Pricing, Sound recording industry, Recording industry, Company marketing practices, Compact discs, Market strategy, Universal Music Group, Company pricing policy, Product price, Market positioning

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