Bay, Zellers shoppers to be wooed in 'cross-shopping' plan

Article Abstract:

Hudson's Bay Co. plans to attract more customers by allowing them to "cross-shop" at its Bay and Zellers chains by using one credit card at both chains and tap into a single expanded loyalty program. Starting in the fall, Canada's biggest department store retailer plans to launch an umbrella hbc.com Web site to encompass Bay and Zellers as well as the firm's fledgling Home Outfitters superstore chain. The moves are aimed to boost the parent firm's sales by tens of millions of dollars over the next few years as shoppers become accustomed to purchasing soap at discounter Zellers and their washing machine at designer clothing at the Bay. The 100 Bay stores offer large appliances and upscale cosmetics that are not available at Zellers, while the 328 Zellers stores sell pharmaceutical and sporting goods, household cleaners and have photo-finishing labs that are not available at the Bay. The "cross-shopping" strategy is aimed at preventing shoppers from switching to Hudson's Bay's rivals, which include Wal-Mart Canada Inc. and Sears Canada Inc.

Company Planning/Goals, Hudson's Bay Co.

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Sears bids to boost site with on-line auctions

Article Abstract:

Toronto, Ont.-based Sears Canada Inc. will introduce an online auction business to attract more customers to its retail Web operations. Sears, which is led by chairman Paul Walters, recently acquired Eaton's of Canada Ltd.

New Electronic Marketing, Eaton's of Canada Ltd.

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Sears fails to gain much ground with lackluster profit report

Article Abstract:

The details on the drop in sales of Sears Canada Inc., despite adopting marketing strategies, are examined.

Sales, profits & dividends, Company sales and earnings, Company earnings/profit, Company marketing practices

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