Secret Service: school shooters defy 'profiling'

Article Abstract:

Experts from the National Threat Assessment Center of the Secret Service report that students prone to violence are akin to political assassins in that no single profile can be created of a school shooter. They rarely make explicit threats prior to an attack, although they do communicate their intent to peers. They are not always mentally ill or deranged, and they consistently keep adults out of the loop. These initial findings by the Secret Service come from an ongoing study of 40 cases of school violence or shootings since 1980. The findings are worrisome to school safety officials in schools across the US as it could hamper their efforts to identify problems.

General services, Elementary and Secondary Schools, Public Schools

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Coca-Cola rethinks school contracts

Article Abstract:

Coca-Cola Co has revealed its intention to encourage soft-drink bottlers to stop exclusive sales deals with schools in an effort to respond to complaints of commercialism and vending of unhealthy beverages to students. The company will also provide schools a choice of offering juices, water, tea, sugar-free and vitamin-enriched products inside Coke vending machines. Advertisements from the machines will be substituted with 'non-commercial graphics.'

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Soft drinks, Coca-Cola Co. (Atlanta, Georgia)

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PTA getting lectured about Office Depot deal

Article Abstract:

National Parent-Teachers Association is facing criticism over an agreement that enables the use of its name and logo in television and radio spots of Office Depot. The office-supply chain, which has 44 stores in 44 states, started using the name and logo of the association in August 1998 for back-to-school ads. Office Depot spokesperson Gary Schweikhart said stores have special coupons, while a $250,000 sweepstakes contest will give 40 schools from across the US $5,000 shopping sprees at their local stores.

Comment:

National Parent-Teachers Association is criticized over deal letting use of its name and logo in TV & radio ads of Office Depot

Civic and Social Organizations, Parent-Teacher Assns, Article, Parent teacher associations

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