SoBe beverages plans a strategy to sustain its heady growth

Article Abstract:

Non-carbonated beverage maker SoBe has plans to develop a more aggressive business plan and more sophisticated ad campaign. The company also plans to sell a two-thirds share of the business to J.W. Childs Associates which may take the company public before long. The company is at a critical juncture, facing competition from other beverage makers and needing to penetrate more major-city markets.

Campaigns, Beverages, Beverage Manufacturing, Beverage industry, South Beach Beverage Co., Bello, John

---

As Stewart Enters Prison, Her Company Refurbishes

Article Abstract:

As Martha Stewart begins her jail sentence, her company, Martha Stewart Living Omnimedia, will work on rebuilding its image and regaining market share in her absence, and has announced that she will have an active role again and develop a reality television show when she is free.

Legal issues & crime, Strategy & planning, Contracts & orders received, Management dynamics, Computer and Data Processing Services, Executive changes & profiles, Public affairs, Legal/Government Regulation, Contracts & orders let, Planning, Officials and employees, Company legal issue, Cases, Computer services industry, Information technology services industry, Contracts, Contract agreement, Public relations, Company marketing practices, Company business management, Stewart, Martha, Company business planning, Company public relations, Martha Stewart Living Omnimedia Inc., Reality television programs

---

Snapple Beverages hopes to see Mango Madness and Pink Lemonade catch on in candy form

Article Abstract:

Snapple is introducing a line of candy, based on its beverage products, this fall.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Company Planning/Goals, Bottled and canned soft drinks, Soft drinks, Candy, Soft drink industry, Snapple Beverage Corp., SNPL

Similar abstracts:

• Abstracts: More fliers land on the Internet to air complaints. Airline deals go full throttle. Delta seeks panel to delay pilots strike
• Abstracts: British discover a safer way to fly. Worn metal is focus as crash hearing opens. British Airways wants Concorde to take flight again
• Abstracts: Online brokerages go from clicks to bricks. NDB lures investors with a little fowl play. Brokers rush to provide wireless investing
• Abstracts: Senators: airlines risk consumer regulations. Airlines seek OK to discuss schedules. Airlines have teamed, but services remain the same
• Abstracts: First year of Net index teaches tough lessons. Broadband's slow start strangles shares. AOL link is a pothole for some, but not for TheStreet.com

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.