Sock Puppet wins hearts

Article Abstract:

Pets.com has developed and successfully launched an advertising campaign puppet character which has taken a life of its own and become a popular figure across the USA. The puppet was designed to build the Pets.com brand and appears to have become a pop culture icon, as demonstrated by its fifth-place finish among USA Today publication's Ad Meter survey of compelling Super Bowl advertising spots. The Pets.com Sock Puppet is the latest creation in a menagerie of popular advertising creatures designed by ad agency TBWA/Chiat/Day.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, PETsMART Inc.

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Nike's chain-saw killer ad just doesn't do it for NBC

Article Abstract:

Nike Inc's television advertisement that features Olympic track star Suzy Favor Hamilton on Sep 17, 2000 was cut from National Broadcasting Co Inc's (NBC) roster of spots approved for Olympic exposure. The commercial in question shows Hamilton escaping from a chain-saw wielding psychopathic killer. According to NBC spokeswoman Maria Battaglia, the spot provoked over 2,000 negative telephone calls for the network to remove it from the rotation.

Sporting and Athletic Goods Manufacturing, Sporting & Athletic Goods, Nike Inc.

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Fidelity superstar scores with investors

Article Abstract:

Fidelity Investments Inc has been able to surpass Charles Schwab in the number of online accounts due to its effective and credible ads featuring comedians Don Rickles, Lily Tomlin and retired money manager Peter Lynch. While critics said the ads looked contrived, they attracted the interest of consumers who have asked many questions on how to roll over their investment funds into Fidelity accounts.

Investment Advice, Investment Advisory Services, Fidelity Investments Inc.

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