Spiked lemonades: latest twist in beverages

Article Abstract:

'Spiked' lemonades or 'malternatives' is one of the beverage industry's hottest categories for 2000. Malternatives, with such brands as 'Doc Otis,' 'Mike's Hard Lemonade,' and 'Rick's Spiked Lemonade,' are malt- based lemon drinks that are very popular with young adults. Bevmark Pres Tom Pirko said lemonade's continuing popularity with American consumers would make the malternatives easy products to sell. He added that these products are less cyclical and faddish than wine coolers.

Other Noncarbonated Fruit Drinks, Joseph E. Seagram and Sons Inc., Fruit drinks

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Big players to offer own energy drinks

Article Abstract:

Anheuser-Busch (A-B) and Gatorade are planning to enter the energy drink market, which is dominated by Red Bull and Hansen's Energy. Energy drinks have ingredients such as caffeine, vitamins, amino acids and ginseng, and are said to increase alertness and stamina even if they have a sweet, cloying taste. A-B is testing a lightly-carbonated, orange-citrus flavored energy drink fortified with vitamins B6, B12 and C, which the company says has the unique taste of gurana. On the other hand, Gatorade its own energy drinks, which the company claims is more of a timed-release boost than an immediate jolt.

Soft drinks

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Racial bias suit at Coke awaits CEO

Article Abstract:

Coca-Cola Co's incoming CEO, Douglas Daft, will be faced by a racial bias suit by current and former employees as he replaces outgoing CEO, Douglas Ivester, in Apr 2000. Plaintiffs accused the beverage company of discriminating against African-American employees in terms of wage, promotions and evaluations. Lawyers from Bondurant, Mixson and Elmore in Atlanta, GA, representing the plaintifs, are seeking a class-action status for the case on behalf of 1,500 black among Coke's 10,000 US work force.

Government regulation (cont), Coca-Cola Co. (Atlanta, Georgia)

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