Streetwise web-meisters

Article Abstract:

The intrusive characteristics of most junk mail and electronic 'spam' marketing ploys are considered. The potential for better targeted information is explored and one financial company's approach used as an example of alternative strategies.

Evaluation, Direct mail advertising, Direct-mail advertising

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Online dancing

Article Abstract:

The current state of information technology in Australia is reviewed. In particular issues affecting the choice of technologies when innovations are often rapidly superseded is discussed.

Australia, Telecommunications services industry, Telecommunications industry, Information technology

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Most fun you can have with your clothes on

Article Abstract:

It is now possible to obtain a very wide range of goods and services via the internet. Recent developments have included using the internet to manage projects and events.

Usage, Internet, Online services, Internet services, Column

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