The Teenage Crush on Wet Seal Stores Is So Over

Article Abstract:

Clothing retailer Wet Seal's sales have slipped recently, in part due to a fickle teenage market and a strategy of offering slightly more expensive and quality clothing rather than instant fashion trends.

Sales, profits & dividends, Securities issued, listed, Securities, Company sales and earnings, Company earnings/profit, The Wet Seal Inc., Company securities

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Putting out the message that registering and voting should have a place in the youth culture

Article Abstract:

Nonpartisan groups are promoting voter registration to young Americans, featuring the message "Only you can silence yourself".

Advertising, Public Administration, Advertising Activity, Public Participation, Political advertising, Political participation, Voter registration, Target marketing

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Guerrilla campaigns are going to extremes, but will the message stick?

Article Abstract:

Clothing manufacturer Le Tigre joins others in using guerrilla marketing tactics such as plastering logos in public places.

Methods

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