The Troubling Case of the Phantom Readers

Article Abstract:

Disclosures of inflated ciruculation figures by newpaper publishers such as the Tribune Company and Hollinger International prompt advertisers to worry that circulation estimation systems may not accurately reflect readership.

Sales & consumption, Commodity & service prices, Advertising, Advertising and Related Services, Newspaper Advertising, Prices and rates, Reports, Tribune Company Inc., Hollinger International Inc., HLR, Company pricing policy, Consumption data, Audit Bureau of Circulations

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Ads Embedded In Online News Raise Questions

Article Abstract:

Many journalists and publishers are reluctant to follow a new trend in which certain words in an article are links to advertising sites for fears of compromising their integrity.

Internet/Web advertising, Internet advertising, New York Post (Newspaper)

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Media Timing and the October Surprise

Article Abstract:

Journalists struggle with how to ethically report political news in the days before political elections.

Analysis, Political aspects, Press and politics

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