World Cup champs score on cereal boxes

Article Abstract:

Quaker Oats and General Mills have signed separate deals allowing them to use images of members of the US women's soccer team on the packaging of their cereal products. Quaker Oats has inked an agreement with the US Soccer Federation to show members of the US women's team on the boxes of its Golden Goals cereal. Rival General Mills, on the other hand, has signed deals with five individual team members to make them appear on boxes of Wheaties. The team had won the 1999 Women's World Cup.

Breakfast Cereal Manufacturing, Cereal Preparations, Quaker Oats Co.

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Here's to a new generation

Article Abstract:

The liquor industry are using humorous and slick advertising as a strategy to reposition their brands as hip drinks for the younger generation. Industry executives said that their traditional consumers of older individuals are not drinking as much as they used to. Liquor companies employ ads that dwell on shock values to attract the more experimental generation of younger drinkers.

Liquor, Distilleries

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