Wrigley serves up Williams sisters

Article Abstract:

Wm Wrigley Jr Co has entered an endorsement deal with Venus and Serena Williams. The tennis stars will appear in national ads for the USA's leading chewing gum marketer in summer 2001 from agency BBDO Chicago. The 3-year contract is worth $7 million to $10 million. Wrigley has never used an athlete endorser in the 87-yea history of the Doublemint brand. However, the Williams sisters, winners of all four Grand Slam titles in women's doubles and the WTA Tour's 2000 Doubles Team of the Year, fit nicely with Doublemint's longtime 'doubles' ad theme.

Nonchocolate Confectionery Manufacturing, Chewing Gum, Wm. Wrigley Jr. Co.

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Comedian aims to score with Frito-Lay ads, TV special

Article Abstract:

Frito-Lay has signed up comedian Drew Carey and ex-football stars John Elway and Jim Kelly to appear in a new TV ad campaign endorsing the company's line of potato chips. Its 'Find the Winning Plays' promotion will start on New Year's Eve and will run through CBS' broadcast of SuperBowl XXXV on Jan 28, 2001. Those who watch the game have the chance to win various prizes, from NFL hats to free Super Bowl tickets for life. In turn, Frito-Lay will sponsor Carey's pay-per-view special on Jan 27, 2001.

Potato Chips, Other Snack Food Manufacturing, Frito-Lay Co.

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