GERMANY: REORGANISATION AT WELLA

Article Abstract:

The German hair care products, cosmetics and fragrances manufacturer Wella AG is to reorganise management from the beginning of September 2000. The management divisions include - Professional Hair-Dressing and Retail, which are thus separated, - New Business, - Finances, Personnel and Supply Chain, and - Cosmopolitan Cosmetics. The division of New Business, which will deal with e-commerce, acquisitions, cooperation arrangements and joint ventures, will be led by Alfred Kramer. Former marketing director Axel Dietz will be responsible for Retailing. Fritz Kuhn, formerly director for European operations, will be responsible for the Professional division. The separation of professional and consumer hair care products allows Wella to respond more flexibly to the developments of the two different markets.

Wella AG

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GERMANY: COSMETIC, DETERGENT FIRMS CONFIDENT

Article Abstract:

According to Manfred Schneider, chairman of Bayer AG and president of the German chemical industry association VCI, German producers of cosmetics, toiletries and detergents expect to at least match the 2000 turnover in year 2001. In 2000 the cosmetics and toiletries industry saw a 3.8% increase in turnover to more than DM 20bn. The sales of decorative cosmetics increased 11.6%, while those of women's fragrances and perfumes declined by 1%. Meanwhile, the market for detergents and cleaning agents declined 1.4% to DM 7.4bn. Due to the trend towards tablets and compact products, per capita consumption of universal detergents decreased by 0.2 kg to 7.7 kg. The market for universal detergents declined 6% to DM 2.2bn, while that for laundry additives grew 3.5% to DM 1.2bn.

Sales & consumption, Toiletries, Household Detergents & Cleansers, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Toiletries & Cosmetics NEC, Perfumes, Cleaning agents

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Germany: Wella forecast for markets, profits

Article Abstract:

Wella, the German hair care products manufacturer, expects above-average growth for hair dyeing products until 2003, whereas after that the trend will shift towards hair waving products. According to chairman Heiner Gurtler, Wella aims to grow at an annual rate of 13% by 2005. Gross margin is to be raised from 8% to 13%. In 2000 hairdressers' products contributed about half to Wella's turnover of EUR 2.8bn.

Statistical Data Included, Brief Article

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