Political Community, Liberal-Nationalism, and the Ethics of Assimilation(*)

Article Abstract:

The polity is a necessary factor in establishing a sense of identity among a nation's citizens. If a shared national identity is lacking, a feeling of belonging to a specific political affiliation is needed to ensure endurance and stability. Groups of individuals outside the socially dominant group, however, may not perceive a sense of unity due to discrimination.

Political aspects, Ethical aspects, Political ethics, Group identity, Social identity, Nationalism, Assimilation (Sociology)

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Particular reasons

Article Abstract:

The article examines the search for the still elusive grand unified theory of morality which provides the right and wrong actions available to us for a given situation and the particular reasons for the instructions.

Evaluation, Ethics, Grand unified theories (Nuclear physics), Grand unified theories

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Sustainable marketing

Article Abstract:

Definition, practice and future prospects of sustainable marketing are analyzed. Concept of sustainable marketing is illustrated by using the case of Interface, a United States corporate firm.

Prepackaged software, Marketing procedures, Marketing, Case studies, Computer software industry, Software industry, Environmental aspects, Company marketing practices, Interface America

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