The contrast between friendship and business-consumer relationships: trust is an earned attribute

Article Abstract:

The nature of business-consumer relationships is different from that of friendship because of the trust factor. Trust as a market behavior depends on the prospective customers' subjective perception that businesses will have integrity as the terms of the exchange are discussed. Friendship, in contrast, involves two people who voluntarily seek out the company of each other. There is an absence of authority between these two people and there is an element of trust and self-disclosure. Business-consumer relationships do not have these characteristics.

Economic aspects, Consumer behavior, Business ethics, Friendship

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Trust as an affective attitude

Article Abstract:

Trust is an attitude of optimism about the goodwill and competence of another. Optimism is the anticipation that the one trusted will possess and show goodwill, while competence refers to the moral capabilities of the other. Persons who trust others expect that the latter will be moved by the thought that they are being counted on. Unlike reliance which involves things without wills, the one trusted must have wills to have goodwill.

Interpersonal relations

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Trustworthiness

Article Abstract:

Trustworthiness requires the use of social devices to secure commitments. The first of the three modes of social constraints involve relationships with family and friends. In these relationships, trustworthiness is reinforced by one's desire to continue such relationships, while institutional enforcement of trustworthiness may encourage cooperation and reduce the risks associated with trust.

Reliability, Reliability (Trustworthiness)

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