The effects of invalidating information on consumers subsequent search patterns

Article Abstract:

Consumers react to invalidating information by modifying their subsequent search behavior to include more access to the invalidating information in making purchase decisions. The invalidating information was shown to be added to the set of choices for purchasing decision, showing that such invalidating information only leads to the search for new criteria with which the consumer can base buying decisions. Product information processing takes the form of the evaluation of the invalidating information first, with the subsequent evaluation process using alternative product information sources.

Product quality, Economics, Information theory, Information theory in economics

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Time dependent biases in consumer multi-attribute judgment

Article Abstract:

The purchase decision processes of consumers which become biased over time even with the exclusion of external information was examined. As an example, people try to recall advertisements or in-store marketing promotions when considering the replacement of a television set. While information acquired may not affect a decision to purchase, decisions are also affected by consumer surveys and reports. It was suggested that vividness in knowledge acquisition is an important element in the judgment process and that delayed judgments are generally more positive than immediate judgments.

Beliefs, opinions and attitudes, Brand choice, Consumers, Attitudes

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Explanations of effects of prior income changes on buying decisions

Article Abstract:

A study investigated the influence of the behavioral life-cycle theory on the manner in which temporary income changes affect specific buying decisions. Specifically, it aimed to examine how precisely the behavioral life-cycle theory, the renewable resources model or the loss-sensitivity principle accounts for why people opt to either buy immediately or to defer buying after experiencing a temporary income change. Findings support the behavioral life-cycle theory.

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