The evaluability hypothesis: an explanation for preference reversals between joint and separate evaluations of alternatives

Article Abstract:

The evaluability hypothesis, which states that preference reversals occur between joint and separate evaluations when a particular attribute is easily evaluated while another is relatively hard to evaluate independently, demonstrates that preference among these options may change depending on whether they are presented together or as separate entities. The research also indicates that the direction of these changes are predictable and, ultimately, controllable.

Conditioned response, Conditioned responses, Task analysis, Psychological reactance

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What folklore tells us about risk and risk taking: cross-cultural comparisons of American, German, and Chinese proverbs

Article Abstract:

Proverbs from the US, Germany, and China were examined to clarify if Chinese citizens take more risk in comparison to Americans. German proverbs served as a control group because of their resemblance to US proverbs in socioeconomic terms and their likeness to Chinese proverbs in a social sense. Results revealed both German and Chinese proverbs to promote more financial risk-taking than US proverbs but did not support social risk-taking.

Research and Development in the Social Sciences and Humanities, Social & Behavioral Sciences, Social aspects, China, Germany, Folklore, Risk-taking (Psychology), Risk taking, Folk literature

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Elastic justification: how unjustifiable factors influence judgments

Article Abstract:

Justifiable factors are attributes that individuals think should be considered when making judgments. Unjustifiable factors, on the other hand, are attributes that individuals want to consider but know that they should not. The effect of an unjustifiable factor on judgment depends on the presence of elasticity in justifiable factors. The elasticity effect could be a result of a self-oriented justification process.

Judgment, Judgment (Psychology)

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