Carmichael Lynch: turning admen into enthusiasts

Article Abstract:

Carmichael Lynch builds brand definition by understanding the consumers of the product, as well as by having a good relationship with each client. They do ads for Mack trucks, Rapala fishing lures, Korbel champagne, Harley-Davidson motorcycles, and Schwinn bicycles, among others. The agency seeks autonomy in its work, and is in a growth cycle.

Minnesota, Management, Product information, Product management, Personalities, Carmichael Lynch Inc., Lynch, Lee

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Del Terrelonge: creating an alternate universe

Article Abstract:

The works and career of graphic artist and interior designer Del Terrelonge are presented on a background of biographical information. The artist's international background is described, with emphasis on the ways in which his British-Caribbean cultural heritage influences his work.

Methods, Biography, Interior design, Graphic arts, Terrelonge, Del

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Saatchi & Saatchi Vietnam

Article Abstract:

Issues are presented concerning the partnership which has been established between the Communist government in Hanoi, Vietnam, and the advertising agency Saatchi & Saatchi. The Vietnamese advertising industry is discussed.

Joint ventures, International aspects, Vietnam, Advertising, Saatchi & Saatchi Company PLC

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