Crispin Porter & Bogusky: "truth" in advertising

Article Abstract:

The successful campaigns and designs of the Miami advertising agency Crispin Porter & Bogusky are discussed. Its strong anti-smoking images and branding aimed at Florida teenagers and its striking, visual work for Shimano bicycle parts are explored.

Crispin Porter and Bogusky

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Heye & Partner: molecular men

Article Abstract:

The range of successful advertising campaigns produced by German advertising agency Heye & Partner is described. The history and growth of the company is examined and examples of its striking or amusing advertising designs are presented.

Heye and Partner

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Advertising from the heart

Article Abstract:

The style of print advertising created by advertising agency Loeffler Ketchum Mountjoy is discussed. The successful images created for North Carolina tourism board and the imaginative ideas and designs behind their adverts are explored.

Advertising layout and typography, Advertising copy, Layout (Printing), Loeffler Ketchum Mountjoy

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